The “A” Factor
The “A” Factor You may have heard of the X Factor, a long running British TV singing competition created by record producer Simon Cowell. The show is the biggest TV talent competition in Europe and the US and has spawned spinoffs and copycats the world over. What then is the “X” factor? It has come to refer to that indefinable "something" that makes for star quality. The “A Factor” is, also, that special something that sets you and your company apart from others. With the X factor, one may not readily be able to pinpoint what makes that person, product or service so exceptional but with the A Factor, the reason is apparent - it’s called APPRECIATION! Successful
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